Leading by Example: Bonnie Valentine, the Whole Brain Group
When it comes to encouraging people to bike, bus, walk or carpool, no one sets a better example than your boss. That’s why the getDowntown Program is taking a moment to highlight some downtown business managers who demonstrate a commitment to using sustainable transportation and encourage their employees to do the same. These interviews provide insight into why these leaders use sustainable transportation, how it benefits their employees and much more.
Our first interview is with Bonnie Valentine, Business Lead, the Whole Brain Group. The Whole Brain Group is a small women-owned business that provides custom web-based software for a variety of clients from academic institutions to hospitals. The Whole Brain Group is based in downtown Ann Arbor.
Now, on with the interview . . .
Leading by Example: Bonnie Valentine, Business Lead, the Whole Brain Group.
getDowntown (gDt): Do you try to walk, bike, bus, carpool etc to work?
Bonnie Valentine (BV): My primary methods of transportation are a combination of walking and the bus. However, once I reach my downtown office I’ll carpool with co-workers to meetings or events outside of downtown limits.
gDt: Why is sustainable commuting important to you?
BV: My reasons for walking and using the bus to commute are many. Most important to me is reducing my carbon footprint and setting an example to others that an automobile isn’t necessarily the answer for
transportation.
gDt: What do you do to encourage others at your workplace to try biking, busing, walking, etc?
BV: Continue talking about my personal experiences from meeting other’s during my commute. Remind them of my dollar savings from reducing the need of a second family car, insurance, gas, less parking tickets and monthly parking expense. Lead by example in working from home - telecommuting – a couple days of week.
gDt: Have all of the different transportation options there are to get to downtown benefited your employees and/or your business? If so, how so? If not, why not?
BV: The bus has assisted our employees getting to and from the Ann Arbor Office on 5th Avenue/Washington. In the past we had an employee that commuted from Chelsea using the Chelsea Express Bus. Many employees
telecommute – one employee from New York – and we use conference phone, online tools (documents, chat, presentation) not only with employees, but clients on our national roster saving cost on air transportation.
gDt: What would be the single best thing that downtown Ann Arbor could do to make it easier for people to get downtown by biking, walking, busing, etc.?
BV: It would be great if the downtown A2 would create a partnership with a local gym facility for biking commuters requiring a shower and clothing change. Possibly a discount or flash your pass to gain
access to showers and lockers at YMCA, UM, or other gyms. My co-workers and I have biked in the past. Our main hang up for not continuing via bike transportation is due to our offices not having showers. It is hard to sit across from a client after an aerobic work- out.
gDt: What do you hear from your employees about what they would like to see related to commuting to work in downtown Ann Arbor?
BV: The Zipcar fleet was a nice addition, but the main issue continues to be parking downtown. We can walk to a meeting location faster than signing up for Zipcar and then finding and paying for parking for
shuttling between client meetings.
gDt: What is the best thing about having your business downtown?
BV: The best thing about having a downtown office is the close proximity to clients and networking events. In addition, our office is the central meeting point for all employees. We have employees from Yspilanti, Ann Arbor, and Dexter.
gDt: What would you like to see happen downtown in the next 10 years?
In the next ten years, I’d like to see a mass transit plan implemented with connections from downtown to access outside the City Limits of Ann Arbor. Including transportation hooks to move people across the townships of Ann Arbor into the current bus routes of downtown Ann Arbor. Increase bus access moving across town on the edges of city limits via bus services without going downtown through the bus depot i.e. North Campus Plymouth Road to Arborland.
Possibly, have the AATA and AAPS work together to provide adequate transportation services to middle and high school (not elementary school) students access to school via public transportation methods. Finally, I’d like delivery
vehicles which idle in the downtown streets and alleys be electric or a form of non-petro fuel to further reduce pollution and carbon.
gDt: What is one thing the getDowntown Program could do to help your employees with getting to work by busing, biking, walking etc?
BV: The getDowntown May Commuter Challenge is a great motivator to get employees using different methods of transportation. Usually habits are formed after the 30 days that create lasting effects. Maybe add
another Commuter Challenge against another town similar in size.
gDt: Any advice or words of wisdom for new businesses moving into downtown Ann Arbor?
BV: Words of advice for new businesses moving into downtown A2 are to consider incentives for employees to commute. New employees generally look to receive compensation for having to pay for their parking downtown. The employer can offer an incentive to employees who commute to by providing them a stipend for curbing their car. Employers can offer telecommuting on certain days of the week.

I love riding the bus on my hour plus commute each way. I created a lap easel and I paint 5 x 7 watercolors the whole time. Go to you tube and watch me paint on the bus
Comment by Kathleen McElwaine — October 27, 2009 @ 8:55 amhttp://www.youtube.com/watch?v=2tYAQ05repw
and visit my blog to receive emails with my painting updates. or buy BusPaintings by visiting my etsy store http://www.kmcelwaine.etsy.com
Thank you for promoting bus riding! Kathleen McElwaine
I liked Bonnie’s comment about “transit plan implemented with connections from downtown to access outside the City Limits of Ann Arbor” – WALLY Rail service – Yes!
Comment by Michael Benham — October 28, 2009 @ 6:36 am